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This web page states the following, "The Worlds Leading Site for Hypnosis Related Material." Our analyzers saw that the web site said " World Hypnosis LLP - Home Page." The Website also said " Lose weight, overcome your fears, addictions or deal with the demons - we are sure to have the perfect MP3 or CD for you. Full List or Search by Category. Train as a Hypnotherapist from the comfort of your home and enjoy a career for life. Professionally written hypnosis scripts for use with you clients. Browse through case histories for tried and trusted techniques." The website's header had hypnosis as the most important optimized keyword. It is followed by hypnotherapy, anxiety, and cure which isn't as highly ranked as hypnosis. The next words world-hypnosis.com uses is hypnotherapist. hypnotic was included and could not be seen by search engines.